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ZeroSmart Privacy policy

We respect the privacy of our supporters and website visitors.


We will never sell or rent your personal information to other organisations.


Our privacy policies are concerned with how we collect information, what we do with it and what controls you have.


We collect and use personal information from a range of individuals. In addition to our general privacy policy, where you have provided information in the course of a specific relationship with us, you should also read the privacy policy set out below relevant to that relationship and can find out more by contacting us at


General privacy policy

We take our duty to process your personal data very seriously. This policy explains how we collect, manage, use and protect your personal data. We may change this document from time to time. Please check back frequently; you will be able to see if changes have been made by the date it was last updated. Refer to the sections below for more details on how and why we use your personal information.


Who are we?

In this policy references to the ZeroSmart, Zero Smart, or to ‘we’ or ‘us’ are to ZeroSmart which is a trading name of sole trader Eliana Angelova Vanekova at 39 Bridge End Road, Grantham, Lincolnshire, NG31 6JN. ZeroSmart is a cause-led organisation that aims to help individuals offset their carbon footprints and reduce their ecological impact. 


What personal data do we collect and how we use it

What we need

ZeroSmart is what’s known as the ‘controller’ of the personal data you provide to us. We will usually collect basic personal data about you like your name, postal address, telephone number, email address and your bank details if you are supporting us financially.

Sometimes we will collect other information about you such as your date of birth, gender and health details. We will be very clear with you that we wished to collect such information, our reason for collecting such information, and we would only do so with your specific consent and permission.


Why we need it

We collect your personal data in connection with specific activities, such as campaign updates, newsletter requests, registration or membership requests, product purchases, feedback, donations, competition entries, and information you provide in public forums.


The information is either needed to fulfil your request or to enable us to provide you a better quality or more personalised service. You don't have to disclose any of this information to browse our sites. However, if you choose to withhold requested information, we may not be able to provide you with certain services.


Our marketing

Sometimes, with your consent, we will process your personal data to provide you with information about our work or our activities that you have requested or are expecting.

On other occasions, we may process personal data when we need to do this to fulfil a contract (for example, if you have purchased something from our web shop) or where we are required to do this by law or other regulations.


ZeroSmart also processes your data when it is in our legitimate interests to do this and when these interests do not override your rights. Those legitimate interests include providing you with information on our appeals, conservation, campaigning, membership, services, products, fundraising, newsletter requests, feedback, competitions and other activities and those of other carefully selected organisations.


How we obtain your details

We will also hold information about your details so that we can respect your preferences for being contacted by us.

We collect your personal information in a number of ways:

  • when you provide it to us directly

  • when you provide permission to other organisations to share it with us (including Facebook or Twitter)

  • when we collect it as you use our websites or apps

  • when you have given it to a third party and you have provided permission to pass your information on to us

  • from publicly available sources (where possible) to keep your information up to date (e.g. the Post Office’s National Change of Address database).

We combine the information from these sources with the information you provide to us directly.

From time to time we may pay for the contact details of people who might be interested in hearing from us in future. Before we purchase contact information, we always check the wording used when your information was originally collected, to make sure that we only contact people who have actively expressed an interest in receiving information from third parties.

When providing permission for third party organisations to share your data you should check their Privacy Policies carefully to understand fully how they will process your data.


Building profiles of supporters

ZeroSmart may make use of profiling and screening methods to produce relevant communications and provide a better experience for our supporters. Profiling can help us target our resources more effectively through gaining an insight into the background of our supporters and helping us to build relationships that are appropriate to their interests and capacity to give and thus help us to better fulfil our mission.

To do this we may use additional external sources of data to increase and enhance the information we hold about you. This may include obtaining details of changes of address, date of birth, telephone numbers and other contact details, information related to your wealth, and consumption and demographic data. It may also include information from public registers and other publicly available sources such as Companies House, newspapers and magazines.

If you do not wish your data to be used in any of the ways listed above or have questions about this then use the email provided in this Privacy Policy to contact us



If you are under 18 please ensure you obtain your parent/guardian's consent before sending any personal information to any website or ZeroSmart. If we have activities for those under 18 we may ask your age. Before taking part please ensure you speak to your parent or guardian.

Please note that we will not knowingly market to or accept donations or orders for goods or services from persons aged under 18 years.

As a parent or guardian we encourage you to be aware of the activities in which your children are participating, both offline and online. If your children voluntarily disclose information, this may encourage unsolicited messages. We suggest that you discourage your child from providing any information without your consent.


Anything else?

All the personal data we process is processed by our staff in the UK however for the purposes of IT hosting and maintenance your information may be situated outside of the European Economic Area (EEA). This will be done in accordance with guidance issued by the Information Commissioner’s Office.

If you would like to change the way you hear from us or no longer wish to receive direct marketing communications from then please contact us using the contact details listed in this Privacy Policy.


Legitimate interests

We have a number of lawful reasons that mean we can use (or 'process') your personal information. One lawful reason is something called 'legitimate interests'. Broadly speaking Legitimate Interests means we can process your personal information if:

  • we have a genuine and legitimate reason and are not harming any of your rights and interests

Our interests

The following are some examples of when and why we would use this approach in our work.


Direct marketing

We will contact you by post or telephone with marketing which further the aims and objectives of ZeroSmart. We will ensure our communications are relevant to you, tailored to your interests.


Ordering online

In order for us to process an order, payment has to be taken and contact information collected, such as name, delivery address and telephone number, provided. The seller would also need to record the transaction.


Personalisation and analytics

Where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our supporters.

To process your personal information for the purposes of customer analysis, assessment, profiling and direct marketing. This is on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests. 



To determine the effectiveness of promotional campaigns and advertising and to develop our products, services, systems and relationships with you. We may also carry out research on customers and prospective customers using information that is publically available e.g. company websites, news articles, LinkedIn, Twitter, Companies House or from third party subscription information services such as Factary.


Due diligence

We may need to conduct investigations on supporters, potential customers and business partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.

We will also hold information about you so that we can respect your preferences for being contacted by us.


Your interests

When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time by contacting us using the contact details listed in this Privacy Policy.


Sharing your information

We only disclose information to third parties or individuals when obliged to by law, for purposes of national security, payment processing, taxation, criminal investigations and the following:

  • If you have agreed that we may do so.

  • When we use other companies to provide services on our behalf, e.g. processing, mailing or delivering orders, answering customers’ questions about products or services, sending mail and emails, customer analysis, assessment and profiling, when using auditors/advisors or processing credit/debit card payments.

  • To our subsidiaries (i.e. the companies owned by ZeroSmart).

  • If we receive a complaint about any content you have posted or transmitted to or from one of our sites, to enforce or apply our Terms and Conditions or if we believe that we need to do so to protect and defend the rights, property or personal safety of the ZeroSmart, our websites or our visitors and for other lawful purposes.

  • If we merge with another organisation to form a new entity, information may be transferred to the new entity.

  • We may disclose aggregate statistics about our site visitors, supporters, customers and sales to describe our services and operations to prospective partners, advertisers and other reputable third parties and for other lawful purposes, but these statistics won’t include any personally identifying information.

  • If we run an event in partnership with other named organisations your details may need to be shared. We will be very clear what will happen to your data when you register.

And, we will never sell or rent your personal information to other organisations.


Retaining your information

We hold your information only as long as necessary for each purpose we use it. This period will normally be for seven years after your last financial contribution or other activity with us, unless we have a good reason to keep your information for a longer period. This is based on any legal, regulatory or business reasons we may have to retain your information.

You have the right to ask us to remove your personal information from our records. We will inform you in writing when we have actioned your request and if we need to refuse you we will give you the reasons why.


What are your rights?

A new data protection law, starting in May 2018, gives everyone a number of very important rights.

These are:

  • transparency over how we use your personal information (right to be informed).

  • request a copy of the information we hold about you, which will be provided to you within one month (right of access).

  • update or amend the information we hold about you if it is wrong (right of rectification).

  • ask us to stop using your information (right to restrict processing).

  • ask us to remove your personal information from our records (right to be 'forgotten').

  • object to the processing of your information for marketing purposes (right to object).

  • obtain and reuse your personal data for your own purposes (right to data portability).

  • not be subject to a decision when it is based on automated processing (automated decision making and profiling).

If you would like to know more about your rights under the data protection law see the Information Commissioner's Office website.


Cookie policy

This policy explains what cookies are, how we use them on our websites and what you can do to manage how they are used. This policy relates to your use of our website, our social media pages (such as Facebook, Twitter, Youtube and Instagram), subscribing to our services or making a purchase with us and/or shopping with us online. You agree that, unless you have set your computer’s browser to reject them, we can place the types of cookies set out below on your device and use that data in accordance with this policy.

Throughout our website we may link to other websites owned and operated by certain trusted third parties. These websites may also use cookies or similar technologies in accordance with their own separate cookie polices. For privacy information relating to these websites, please consult their cookie policies as appropriate.


Cookies explained

A cookie is a small text file which is placed onto your device (e.g. computer, smartphone or other electronic device) when you use our website. We use cookies on our website and these help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit the website and which pages you go to. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can set your browser not to accept cookies and the websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.


Our use of cookies

We use cookies on this website to:

  • recognise when you visit this website (this speeds up your access to the website as you do not have to log in each time).

  • obtain information about your preferences and use of our website.

  • keep track of the items stored in your shopping basket and take you through the checkout process.

  • carry out research and statistical analysis to help improve our content, products and services and to help us better understand our users’ requirements.

  • target our marketing and advertising campaigns (and those of our partners) more effectively by providing interest-based advertisements that are personalised to your interests.

  • make your online experience more efficient and enjoyable.

For further information on cookies generally visit the AboutCookies or All About Cookies websites.

Types of cookies

A visit to a page of ZeroSmart may generate the following types of cookie:

  • Session cookies
    These allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards.

  • Persistent cookies
    These are stored on your device in between browser sessions and allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache.

Additionally, the cookies that we place on your device may also be:

  • Strictly necessary cookies
    These are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided.

  • Performance cookies
    These collect information about how you use our website, e.g. which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works.

  • Functionality cookies
    These allow our website to remember the choices you make (such as your username, language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites.

  • Targeting cookies (third party cookies and cookies used for advertising)
    Targeting cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our website and help measure the effectiveness of the advertising campaign. These may also be used to choose the advertisements which are displayed to you on our website and other websites.


Examples of Cookies we use

Below are examples of Cookies we use, some more information, and why we use them. This is not an exhaustive list and we may use other cookies at various times. For a full list please email: 


Cookie type: 1st party advertising/analytics

Cookie author: Facebook

Cookie purpose: this allows conversion tracking, optimisation and remarketing.

Policy location: Facebook

Cookie type: 1st party advertising/analytics

Cookie author: Google Adwords, Analytics and Google Marketing Platform 360

Cookie purpose: this is a web analytics service provided by Google which uses cookies to show us how visitors found and explored our website, and how we can enhance their experience. It provides us with information about the behaviour of our visitors (for example, how long they stayed on the site, the average number of pages viewed) and also tells us how many visitors we have had.

Policy location: Google

Cookie type: 3rd party advertising/analytics

Cookie author: Twitter

Cookie purpose: this allows Twitter integration and sharing capabilities for social media. It also tracks conversions from Twitter advertisements.

Policy location: Twitter

Cookie type: 3rd party advertising/analytics

Cookie author: YouTube

Cookie purpose: uses a unique identifier to retain statistics of videos you've seen on YouTube. It also estimates your bandwidth on pages with integrated YouTube videos.

Policy location: YouTube


Cookie settings

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our website and you will not receive a personalised service.


If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices website.

Also, you can visit the trade body representing these advertising platforms for more information: Network Advertising Initative. From its website, you can control third party online advertising by managing your browser opt-outs.

Please note that these links will take you to other websites. ZeroSmart will not be responsible for the information and also the setting of cookies on these other websites.

For further information about cookies and how to disable them please go visit the Information Commissioner's Office website.



How to contact us

If you wish to talk through anything in our privacy policy, find out more about your rights or obtain a copy of the information we hold about you, please contact our supporter services team (details below) who will be happy to help. If you wish to raise a complaint on how we have handled your personal data, you can contact our data protection officer who will investigate the matter. If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law you can complain to the Information Commissioner’s Office (ICO). 


If you wish to talk to us about anything in the policy or the information we hold about you please contact our supporter services team:


Data Protection

39 Bridge End Road


NG31 6JN


Or by emailing: 

Owner and Data Controller


39 Bridge End Road, Grantham, NG31 6JN

Owner contact email: 


Since the use of third-party Trackers through ZeroSmart cannot be fully controlled by the Owner, any specific references to third-party Trackers are to be considered indicative. In order to obtain complete information, Users are kindly requested to consult the privacy policies of the respective third-party services listed in this document.

Given the objective complexity surrounding tracking technologies, Users are encouraged to contact the Owner should they wish to receive any further information on the use of such technologies by ZeroSmart.

This policy was last updated: November 2020

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